Lerocher is an independent lifestyle brand that creates premium eyewear for people who like striking shapes, colors, and patterns.

With vibrant and one-of-a-kind eyewear, Lerocher New York is a true boutique collection - personal, stylish and artful.

See it. Live it.

Mission

Lerocher New York aims to provide attractive, high-quality and functional eyewear.

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We focus on the vibrancy and functionality of our product, the practicality of our frames for industry professionals, and the satisfaction of our customers.

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Our business philosophy rests on designing lifestyle products.  Lerocher eyewear will make our customers feel comfortable, stylish, and spirited.